![]() The new campaign, which stars NBA legend Kevin Garnett with former NFL quarterback Mark Sanchez and fetures the tagline “If Sports Fans Built a Streaming Service,” is co-produced by Ryan Reynolds’ Maximum Effort Prods. You know, like “A billion dollars” in “The Social Network.” (Coincidentally, also Fubo’s 2022 global revenue.) We buy that part, but as one Fubo insider told IndieWire, it also just sounds a lot cooler. It’s a quote that means nothing, really, beyond the argument that saying and writing “Fubo” is less time consuming than saying and writing “FuboTV.”Īlso, as Fubo co-founder and CEO David Gandler said Tuesday, it’s the shorthand their customers were already using. The rebrand “reflects the company’s emphasis on efficient growth,” a press release reads. The sports-centric live-TV streaming platform shall henceforth be known only as “ Fubo,” the company announced Tuesday. FuboTV is having its “The Facebook” moment. ![]()
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